Sri Lanka-甜橙传媒

Sri Lanka

时间：2025-12-25 06:35:58 来源：甜橙传媒

Entrepreneurship and New Product Development in the Tourism Sector of the Northern (Mannar) and Eastern Province (Batticaloa and Ampara) of Sri Lanka

Client:The International Finance Corporation
Partners:Find My Fare
Project Duration:January 2016 - May 2017

Project Description

The tourism industry in the Eastern and Northern Provinces of Sri Lanka is emerging. Until now, the priority on developing and expanding tourism in the country has been focused on the Western Coast of Sri Lanka, with minimal attention elsewhere. The Eastern and Northern Coasts of Sri Lanka contain large breaches in tourism policies and face numerous challenges in offering quality services to tourists. For the continued economic growth of the country, Sri Lanka has prioritized becoming a high-quality international destination and attracting more domestic and international visitors. As tourism continues to increase, Sri Lanka’s post-conflict areas can benefit by taking advantage of their country as a sun and sea destination with outstanding world-class cultural and natural attractions. In order to improve policies, services and infrastructure within the tourism industry in the Eastern and Northern Provinces, Solimar worked to encourage dialogue, diversify the number of tourist attractions, and increase capacity among tourism entrepreneurs.

Major Activities

Facilitated public-private dialogue in the focal districts through one-on-one interviews with key destination stakeholders, coupled with public-private stakeholder workshops;
Designed and carried out a “Tourism Innovation Challenge” to help develop or enhance fifteen tourism products or services to increase the availability of tourism attractions that offer cultural, historic or nature-based tourism products and services in the region;
Facilitated focused training and skills development to tourism service providers in districts based on Solimar’s Small Tourism Enterprise Operations and Management training course and an associated Train-the-Trainers course;
Provided technical assistance to FindMyFare.com and improve market access for targeted areas and MSMEs to promote Sri Lanka’s Eastern and Northern Provinces. Solimar will also conduct on and off-screen SEO’s to improve the Geotourism Mapguide’s ranking in search engines to increase website traffic; and
Provided basic marketing and sales training to tourism MSMEs in the target regions.

Results

15 new and emerging tourism enterprises receiving in-depth advisory services;
15 Business Plans developed
51 individuals associated with the 15 enterprises attended training workshops and seminars on a continued basis;
534 participants in training workshop and seminars when the trainings were made available to the public (222 of which were women);
21 signed pledges from hoteliers and service providers showing their commitment to adopting sustainable tourism best practices and preserving the destination;
8,135,159 LKR increase in sales revenue (from the period June 2016 – December 2016) among the 15 enterprises receiving in-depth technical assistance. The monthly average revenue grew by 46% when compared to the baseline data collected in May 2016 upon the start of the technical assistance;
2,385 new customers served among the 15 enterprises between the period of June 2016 – December 2016. The monthly average of customers grew by 57% from May through December.
96 total jobs supported (with the creation of 45 new jobs) through the growth of the 15 enterprises;
Development of individual sales sheets to promote the products;
One enterprise has signed a sales agreement with Walkers Tours, and two more are currently negotiating agreements;
2,750,000 LKR of indirect investment by enterprises as a result of investments in the business;
9 enterprises registered their businesses in the local council and 6 more are currently in process; and
2 enterprises obtained their business registration from the Sri Lanka Tourism Development Authority and 5 more are currently in process.
Increased visitation and direct booking of tourism accomodations and attractions through the Eastern Sri Lanka Geotourism Mapguide (http://easternsrilanka.natgeotourism.com) and a local partnership with Find my Fare.

Tourism Projects

Albertine Rift, Uganda
Armenia Marketing Campaigns to Enhance Tourism to Local Economies
Artisan Development in Morocco
Balaclava and Blue Bay Marine Parks, Mauritius
Bengal Tiger Conservation Activity
Benin Market Research Study
Black Belt Region, Alabama
Bocas del Toro, Panama
Boquillas, Mexico
Cambodia
Campeche, Mexico
Cayman Islands National Tourism Plan
Choco Community Tourism Alliance, Colombia
Climate Smart Islands
Colorado CRAFT
Colorado Destination Stewardship
Dogon Country, Mali
Dominican Republic
Douro Valley, Portugal
Eastern Newfoundland, Canada
Eastern Sri Lanka
Ecuador
Ethiopia
Ethiopia Western Route
Four Corners, USA
Friends of Wallacea, Guyana
Georgia National and Regional Tourism Plans
Global Sustainable Tourism Criteria
Go Blue Central America
Great Himalaya Trails
Großglockner High Alpine Road
Integrating the Tourism & Energy Sectors in Uganda
Izabal, Guatemala
Jamaica Community Experiences
Johnny Cay Regional Park, Colombia
Jordan
Kakheti Tourism Planning, Georgia
Kingdom of Saudi Arabia
Lakes to Locks, New York
Lewis and Clark National Historic Trail
Liberia Business Planning
Liberia Conservation Works
Liberia Ecotourism Study
Malawi Shire River Basin
Mizoram, India
Moldova Tourism Market Segmentation
My Armenia Cultural Sustainability Program
My Armenia DMO Development Course
Myanmar North American Representation
Namibia North American Marketing Campaign
Namibia North American Representation
Namibia Online Marketing Campaign
Nepal
Nepal North American Road Shows
Nepal Trail-Based Tourism Development Project
Papua New Guinea
Peak Park, Colombia
Pearl Cays, Nicaragua
Publication on Nature-Based Tourism and Community Benefits in Protected Areas
Puerto Rico Alternative Tourism Analysis
Rajasthan, India
Republic of Georgia DMO Development Course
Research Report to Identify Effective Information and Communications Technology-Based Marketing Strategies
Rio Grande do Norte, Brazil
Rurrenabaque, Bolivia
Rwanda Marketing to the East African Community
San Andres & Providence, Colombia
Santo Domingo Ciudad Colonial, Dominican Republic
Sedona Verde Valley
Sierra La Giganta, Mexico
Sierra Leone Wildlife Policy
Sierra Nevada, California
Southern Tanzania Destination Marketing
Southern Tanzania Tourism Plan
Sri Lanka
Sugar River Region, New Hampshire
Sustainable Islands Platform
Svaneti, Georgia
Tennessee Valley Geotourism Program
Tequila Region Geotourism Program
Tribal Tourism in the Northern Great Plains
Tunisia Cultural Heritage
UNESCO World Heritage Journeys Khiva, Uzbekistan
UNESCO World Heritage Journeys Silk Road
US Gulf Coast States
USAID Bangladesh Ecotourism and Conservation Alliance
USAID Climate Adaptation Project in the Maldives & Sri Lanka
USAID Georgia Economic Security Program
USAID Georgia Resilient Communities Program
USAID Republic of Congo
USAID South Caucasus Regional Tourism Program
USAID Timor-Leste “Tourism for All”
USAID Visit Tunisia
Visit Alamosa Strategic Tourism Planning
West Virginia
Western Balkans Geotourism Program
Wild and Scenic Delaware River
World Heritage Journeys of the European Union
WWF Bhutan
WWF Conservation Travel
WWF Madagascar

维生素c的作用及功能

My Top 21 Flight Hacks to Save Time and Money

Beginner’s Guide to Travel Photography: 30 Tips for Epic Photos

清徐县继强塑料制品厂

和平精英粉色火箭在什么位置粉色火箭位置一览

68.6亿！葛洲坝集团联合体预中标流域生态治理大单

Vụ CIPCO: Thay đổi tội danh của bị can tặng quà cựu Bí thư, Chủ tịch Cần Thơ cũ

传奇SF三大职业全面解析，哪个更适合你？

手办模特最新2024兑换码免费有效兑换码一览

英雄联盟海克斯大乱斗法转物怎么玩

上一篇：传奇玩家必看：荣耀计划登陆心法屠龙专区
下一篇：车前草的功效与作用